Crowdfunding Services - Initial Coin Offering (ICO) - Marketing and Promotion

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  • Gather Online

    Gather Online raised £538,000+ (£245,000 initial goal)

  • Blueprint BSG2

    Blueprint BSG2 raised €113,000+ (€15,800 initial goal)

  • HandyCase

    HandyCase raised $305,000+ ($100,000 initial goal)

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    Wednesday, November 15, 2017

    VC's ready to jump to the ICO train

    As Forbes reports "The model of quickly trying to raise startup money from venture capitalists is fast being disrupted by cryptocurrencies. Rather than wait for outside investment, many startups, particularly in the esports and gaming spaces, are now turning within for the funding they need to build.

    The idea is startlingly simple; the company creates its own cryptocurrency and then offers investment in that coin through an Initial Coin Offering (ICO). These ICOs are quickly replacing traditional VC funding  models, effectively cutting out the middle man by allowing companies to raise their own funds directly.

    In the first half of 2017 alone, start-ups have raised a record $1.27 billion, selling stakes in cryptocoins, according to research from Autonomous.

    The trend does not seem to be ending any time soon, with prices of existing cryptocurrencies continuing to excite potential investors as the market reaches new record highs. On November 2, Bitcoin breached the $7,000 mark for the first time."

    Wednesday, April 19, 2017

    TechCrunch: Kickstarter launches a ‘request for projects’ program

    As TechCrunch reports "It’s not entirely clear what it is that Kickstarter is trying to achieve by posting the request for projects, especially without clear goals attached. One could argue that all crowdfunding campaigns should be pushing boundaries and be well-designed.

    What is interesting, however, is that this appears to signal a shift away from some of Kickstarter’s other stated goals: For the past few years, the site seems to have been focusing on artistic and creative projects over technology-heavy projects. 

    Taking its eyes off the ball means that the company’s arch-rival Indiegogo threatened to become the default go-to site for a lot of hardware  and tech-related projects. It’s good to see Kickstarter get back into the race and actually start promoting its internal teams that are working with creators to build successful crowdfunded projects."

    Monday, April 3, 2017

    Beware of fake crowdfunding pages

    BBC recently published an interesting article to protect its readers from fraudulent crowdfunding sites.

    As the network reports: Jessica Ratty, head of PR at Crowdfunding UK, has given us some tips on how to stay alert when donating to campaigns online.

    "Be aware of poorly explained campaigns," she says.

    "If it's donations-based, check to see if a charity is directly involved; is their logo on the page?
    Flowers placed outside the Houses of Parliament
    Image caption A bogus crowdfunding page was set up to raise money for the police officer killed in the Westminster attacks

    "A lot of pages go viral and make national headlines - are there any mentions of these campaigns in the news?

    "If it's rewards-based, what are the rewards like? Are they reasonable?

    "Also check the team behind the product."

    "Another way to check is to look at backers and donations.

    "Check to see who is pledging - has anyone famous put their name to it?

    "Are your friends donating?

    "It's also good to check the comments section and see if the project owner is updating backers."

    "Crowdfunder UK gives the user two options on how to donate, Stripe and PayPal.

    "Make sure there is a recorded transaction of your donation.

    "Also, the project owner should have made it clear on their page on how the money raised will be spent.

    "It depends on the platform, but the project owner is mostly accountable."

    Sunday, March 26, 2017

    Crowdfunding investing success: one great tip

    In a recent post published in Wealth Daily, Alexandra Perry states "here is my warning to people who are excited about crowdfunding: Be responsible. There is no safety net, which is why the reward is so great. But it is easy to recognize good companies and time bombs when you do your research.

    You have to think about how that company — and its product — will perform when exposed to the broader market. Will other people jump on board, or are you footing the bill for a product that no one else wants?"

    "So, fall in love with crowdfunding — but do it cautiously. You have great power to invest. But you also have great power to fail."

    Wednesday, March 22, 2017

    Forbes: 4 Important Real Estate Crowdfunding Trends

    According to Massolution’s crowdfunding report, money raised by individuals, budding brands and even established companies through crowdfunding platforms exceeded $34.4 Billion in 2015. Analysts even predict that crowdfunding will surpass VC funding this year, as Forbes reports.

    Here are four emerging trends in real estate crowdfunding to watch this year.

    1. Regulation Brings Crowdfunding to Maturity
    2. Foreign Investment in Real Estate Is Booming
    3. Wealthy Millennials Are Investing Their Money Differently
    4. Crowdfunding for Retirement

    Saturday, March 18, 2017

    3 Industries Being Disrupted by Crowdfunding

    Crowdfunding is rearranging the way that entrepreneurs finance their creative endeavors, whether they’re artists or engineers. From bringing startups a needed capital boost to getting students money to go to college, crowdfunding seems to be creating opportunity in almost everything, as Entrepreneur reports. 

    At its current growth rate, the crowdfunding industry is multiplying in size every year. It’s trickling into several types of funding models (donation, equity and lending) and an array of industries (education, medical care and corporate finance). Whether willing or not, the majority of industry markets will be facing a major disruption in how capital is moved throughout the economy.

    Here are the top three industries the crowdfunding sphere is set to disrupt and why:

    1. Corporate finance: From software to farm equipment
    2. Real estate: From housing to business establishments
    3. Consumer lending: Cars and home appliances