Wednesday, April 19, 2017

TechCrunch: Kickstarter launches a ‘request for projects’ program

As TechCrunch reports "It’s not entirely clear what it is that Kickstarter is trying to achieve by posting the request for projects, especially without clear goals attached. One could argue that all crowdfunding campaigns should be pushing boundaries and be well-designed.

What is interesting, however, is that this appears to signal a shift away from some of Kickstarter’s other stated goals: For the past few years, the site seems to have been focusing on artistic and creative projects over technology-heavy projects. 

Taking its eyes off the ball means that the company’s arch-rival Indiegogo threatened to become the default go-to site for a lot of hardware  and tech-related projects. It’s good to see Kickstarter get back into the race and actually start promoting its internal teams that are working with creators to build successful crowdfunded projects."

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Stella Livaniou

Crowdfunding Consultant - Marketing and Promotion